Skip to main content

You are here

  • Aug 20, 2014

Fall is the Season of August Strindberg at the American Swedish Institute

Film, Theater, Public Conversations, and Specialty Curator Cocktail Tours Celebrate Sweden’s Literary Master and The Focus of ASI’s Exhibit, The Image of Strindberg

MINNEAPOLIS — Love him or hate him, everyone in Europe knew August Strindberg (1849-1912) at the turn of the twentieth century. This fall, the American Swedish Institute presents Sweden’s most celebrated dramatist and author to a contemporary audience and new generation of fans through film, theater and public conversations.     

“A hundred years ago, August Strindberg was the clear master of self-promotion and a purveyor of the celebrity persona. He didn’t have the tools of Facebook or Instagram, he had postcards and calling cards, and personally curated an image of how the world saw him.  Strindberg, through his art, his meticulously staged self-portraits, and paintings, created an identity that resonates in our modern age of relentless self-promotion now more than ever,” says Scott Pollock, ASI’s Director of Exhibits, Collections and Program.

ASI’s fall exhibit The Image of Strindberg, is a rare and intimate look at Strindberg, the Swedish poet, playwright, author and visual artist.  The Image of Strindberg features 32 framed photographs and modern prints, as well as original artworks and examples of Strindberg’s poetry, scripts, plays and performances brought to life at the historic Turnblad Mansion, culminating in a production of Strindberg’s classic play Miss Julie by Theatre Coup d’Etat. 

This summer, ASI Artists-In-Residence, McKnight award winning dancer Sally Rousse and Ivey-award winning Director Peter Beard brought Strindberg’s interpreted Strindberg’s work for museum visitors through modern dance and theater performances.  Rousse and local theater innovator Noah Bremer, also staged the premier dance-theater work KOM HIT! to sold-out audiences in July. KOM HIT! immersed audiences in a modern reimagining of Strindberg’s world as they followed characters from room to room throughout the historic Turnblad Mansion.

The exhibition is produced by Fotografiska, The Swedish Museum of Photography. The Image of Strindberg is on view at the American Swedish Institute through October 26, 2014.



A Night of Social Wonder: Brand Makers and Image Breakers

Wednesday, September 10, 2014 — doors open 6:30 p.m., program at 7:00 p.m.

We are deluged with images and messages in our daily and professional lives.  With smartphones and advances in technology, there’s a constant pressure to strategize and curate how we look, what we say and what image we choose to project ourselves with to the public.  Sweden’s most influential and innovative playwright, August Strindberg (1849-1912) was a forerunner in producing a product based on brand and image. The Image of Strindberg (on view June 14 – October 26, 2014) explores this idea in depth.  

Because Minneapolis is a marketing hub we turn to our branding experts – the marketing field – for a discussion of what works and what doesn’t in the world of brand making.  What are new, innovative approaches to marketing that seem to be turning heads?  What images and brands are making headlines and

why? What were the trends in brand making of yesteryear that we can learn from today?  

Moderated by Mark Wheat of 89.3 The Current. Featuring insight from: Nancy Lyons (President and CEO, Clockwork Media), Sarah Weimar (President, Agency NORD), Damon Runnels (Executive Director, Southern Theater), Brian DiLorenzo (President and Director Of Client Services and Brand Strategy, Barrie D'rozario Dilorenzo). Media Sponsor: MinnPost.

ASI’s award-winning café, FIKA will be open before the program for dinner and a cash bar will be available.

$10 ASI members; $12 nonmembers.   Tickets: call (612) 871- 4907 or register online here


Film Screening: The Inferno of August Strindberg

Wednesday, Sept. 17 — 8 - 9:30 p.m.

Join ASI for an intimate showing of the French film “The Inferno of August Strindberg” in the historic Turnblad Mansion Ballroom. “The Inferno of August Strindberg” is freely inspired by Strindberg’s autobiographical account of his stay in Paris.

In 1896, exuberant stage author August Strindberg decides to leave Sweden for France, hub of the cultural and artistic world in Europe. Upon his arrival, he locks himself up for the next two years in a hotel room, shunning Parisian life and its vanities, considering stage and literature ever more loathsome. Convinced he'll never write again, he dedicates his time instead to multi-faceted scientific research. Alone and facing his mounting madness, the author's hotel becomes an imaginary theater, haunted by the characters he created in his previous stage works. These characters, magically imbued with a life of their own, have only one thing in mind: to get their author writing again, as they believe that the premature end of August Strindberg's literary career is their own death warrant. Directed by Paul-Anthony Mille.  In French.

Cost: $7 ASI members/$10 general public. Reservations recommended – call 612-871-4907 or  register online


Thursday, Sept. 18 — 6:30 – 8 p.m.

Thursday, Oct. 14 — 6:30 – 8 p.m.

Sip on three Strindberg-inspired beer cocktails and small bites by the creative culinary team at FIKA while diving in to the tumultuous life of Swedish playwright August Strindberg.

ASI curator Curt Pederson and University of Minnesota professor Monika Zagar take you through ASI's exhibit The Image of Strindberg exploring the controversial Swede's personal photography, tormented writings and obsession with self-image. 

$45 ASI members/ $50 nonmembers. Registration is required one week in advance. Space is limited. For tickets: call 612-871-4907 or register online at


Images of Strindberg Lecture

Wednesday, Sept. 24 — 6:30 p.m.

Dr. Kjerstin Moody, Chair of the Department of Scandinavian Studies at Gustavus Adolphus College, will present on the life, work, and contrasting images of August Strindberg. Included with museum admission. Free for ASI members. Registration recommended. Register online or call (612) 871-4907. 


ASI presents August Strindberg’s Miss Julie by Theatre Coup d'Etat

September 29 – October 26

Originally banned in multiple countries, Strindberg’s classic Miss Julie is an examination of power in all its various manifestations.  Set on Midsummer’s Eve, Miss Julie thrusts the audience into the wild upheaval of the celebration and hot summer night. Strindberg fearlessly tackles the forever raging battle of the sexes while also hitting upon class, love, and even lust, in this 90 minute tour-de-force by Sweden’s best-known playwright. Produced by Theatre Coup d’Etat and directed by Peter Beard, winner of the 2013 Ivey Award for “Best Direction” of Shakespeare’s Hamlet, staged at in the historic Turnblad Mansion Ballroom at the American Swedish Institute.

Preview shows: Monday, Sept. 29 and Tuesday, Sept. 30 at 7:30 p.m. (“pay what you can” and seating is first come, first served)

Opening night: Wednesday, Oct. 1 at 7:30 p.m.

Production run:

Wednesdays-Saturdays, Oct. 1-4, 8-11, 15-18, 22- 25 at 7:30 p.m.

Sundays, Oct. 5, 12, 19, 26 at 5 p.m.

TICKETS: $25 ASI members/$30 general public.

For tickets: call 612-871-4907 or register online at 



The exhibition The Image of Strindbergis produced by Fotografiska, The Swedish Museum of Photography. 

The exhibition The Image of Strindberg is produced by Fotografiska, The Swedish Museum of Photography. The Image of Strindberg and related events and activities are made possible by the voters of Minnesota through a Minnesota State Arts Board Operating Support grant, thanks to a legislative appropriation from the arts and cultural heritage fund, and a grant from the Wells Fargo Foundation Minnesota, with additional support from the Anne Ray Charitable Trust, and the Swedish Council of America. 


Founded in 1929 by Swedish immigrant newspaper publisher Swan J. Turnblad, The American Swedish Institute serves as a gathering place for people to share stories and experiences around universal themes of tradition, migration, craft and the arts, all informed by enduring ties to Sweden. ASI attracts more than 75,000 people each year to the historic 1908 Turnblad Mansion, vibrant art exhibits, classes and events that connect the community to contemporary Nordic culture and cultural heritage. 2600 Park Avenue, Minneapolis. Open six days a week – closed Mondays. For more information, visit

share this