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Hoffman local florals

Virtual Nordic Handcraft Lecture: The Midwest Local Flower Movement

Wednesday, February 24, 2021 - 6:30pm to 7:30pm

You might be familiar with the benefits of buying local food for your table, but what about local flowers? In fact, American flower farming has seen a big resurgence in the past few years. Our panel of local experts with experience in growing, wholesaling and designing with local flora will explore the roots of this new growth, its impact on the floral industry and exciting examples of how this looks in the Midwest. You’ll be sure to leave excited about local flowers and with new tips to seek them out in your community.

The Panel:

Allison DeRungs | Flower Child Farm

Allison started Flower Child Farm after growing a handful of dahlia tubers on a whim and falling in love with growing flowers and with the flower farming community. She now grows on 1.25 acres of the 2.7 acre home she shares with her family. Her background in corporate retail honed her skills in business operations, process efficiency and project management. This combination of a real passion for flowers and a keen business sense is evident in her approach to flower farming.

Ann Mekala | Hyssop Floral

Ann grew up surrounded by flowers in a home beside a lake. She spent her summers in the garden and her winters buried in seed catalogs and old botanical books. For holidays, she would put on her boots, grab her shears and head to the garden or the woods to gather branches, flowers, berries and cattails for the table. Ann’s work still tells the story of a tryst between garden and wild. Relying on materials that are often local and foraged, her colors, textures, and shapes reflect the beauty of the changing seasons. She has created designs for private dinners, lookbook shoots, restaurants, and weddings.

Christine Hoffman | Twin Cities Flower Exchange

Christine Hoffman is the owner of Foxglove and the founder of the Twin Cities Flower Exchange, a wholesale floral market specializing in local and seasonal flowers that serves professional florists in the Twin Cities. A local flowers advocate, Christine is dedicated to teaching about the importance and beauty of working with seasonal materials.

This is a live virtual class taught over Zoom. Students need a strong internet connection and a device with video capabilities.
$10 ASI members / $15 non-members

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